Tell the FCC – Unwanted Calls Distracting Your Efficiency Getting Work Done?

Have you noticed, maybe my perception, that the number of telemarketer calls to home and cell phones has been increasing – and from an increasing number of telemarketers that don’t identify themselves on caller ID?  Have you already listed your phone numbers on the FCC Do Not Call list?

Logo of the United States Federal Communicatio...

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If you need your phone to only ring with legitimate calls, there is apparently a curative approach to getting people to stop calling you.  The FCC publishes some guidance on Unwanted Calls and on the options and what the callers must provide you – or they are supposed to get fined.

Here is an excerpt:

What You Can Do

The FCC can issue warning citations and impose fines against companies violating or suspected of violating the do-not-call rules, but does not award individual damages. If you receive a telephone solicitation that you think violates any of these rules, you can file a complaint with the FCC. There is no charge for filing a complaint. You can file your complaint using an online complaint form. You can also file your complaint with the FCC’s Consumer Center by calling 1-888-CALL-FCC (1-888-225-5322) voice or 1-888-TELL-FCC (1-888-835-5322) TTY; faxing 1-866-418-0232; or writing to:

Federal Communications Commission
Consumer & Governmental Affairs Bureau
Consumer Inquiries & Complaints Division
445 12th Street, SW
Washington, DC 20554

Now, I haven’t gone through the whole process yet, but I assure you I will be submitting every call that comes in where I can provide the information necessary to get it resolved.  Hope this helps.  I suspect that if people get active in providing information to the FCC, and the FCC follows up, we might all have quieter work environments so that we can generate productive results and improve the economy.  Just sayin’

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Chickens and Pigs – Depends on the Opportunity

Sometime a long time ago, someone had asked me (from the start-up venture context) if I was a chicken or a pig.  At the time I was surprised by the question but I never forgot the impression it made on me when I finally got what they were asking.

An adult male chicken, the rooster has a promi...

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The story goes something like this:  A chicken and a pig are asked to dinner and are asked to bring something to put on the table for everyone to consume.  Who is more committed to the dinner, the chicken or the pig?  The pig!

As it turns out, the chicken can hatch some eggs while the pig has to cut off a piece of himself (a bit morbid, I guess).  But it leaves an impression and the Aha! moment is not easily forgotten.  Plus, it shifts your thinking.

I was reminded of this story by a post someone passed along to me the other day: written by Jeffrey Bussgang at Flybridge Capital Partners on September 12, 2011.



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I like that he put forth some questions to help people self-identify whether they are chickens or pigs.  As it turns out, almost everyone is a chicken or a pig in various activities, events, companies, and other things they are involved with.

So when people are gathered around the table in a discussion, and if the discussion will affect people, keep a mental check on the chickens and pigs – and make sure you listen really well to the squealing – that is the source of your bacon!


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Fresh SEO Trends – from SEOMoz

I ran across some great slides assembled by Rand of SEOMoz.  He has put together some nice data, lists, and useful insights about SEO and the likely growth of organic (substantive) growth through social networks, word of mouth, etc.  Everything old is new again!
View more presentations from Rand Fishkin
Also, ran across his blog – – which is a really nice read of their ups and downs and the marathon that is their venture.
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Clarity and Commitment


Nose to the Grindstone

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It seems that the majority of discussions I have with business owners ultimately wind up in an area I will call “Clarity and Commitment”. Like urban sprawl, many businesses evolve over time to include a portfolio mix of clients, revenue streams, and employees.  I am certain, as I have confirmed, that if you ask most business owners, the business they currently have is not exactly the “ideal” business they would like to have.  This isn’t to say they want unfair profits, or reduced efforts to delight their customers, or that they don’t feel they should have to inspire their employees, it just simply means that where they are is not where they might have chosen to be – given that hindsight is 20/20 and armchair quarterbacking is much easier than when you are dodging tackles, recovering from a blitz, or simply trying to keep the ball in play and move it down the field.

Letting Go

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One of the issues I like to consider with business owners is areas where they are willing to let go.  There is a saying that has stuck with me over the years that goes something like, “To discover new lands you have to be willing to let go of the sight of the shore.”  What strikes me about this concept is that many things we have done, and continue to do, are a result of “comfort”.  We get used to them being in place (like a touchstone) and some point accept them as constants.  Interestingly, clearing out some items from a fully packed “space” can make room for new and more interesting items.  In fact, the things people might most desire may require clearing out a lot of room to make space for new things.  So, what clients, services, products, vendors, expenses, revenue sources, equipment, and/or employees would you be willing to let go of to make room for new and better ones?  This examination is rarely comfortable for most people because it usually means the “end” of something that might be quite comfortable or comforting and could hurt people’s feelings.  And most business owners have huge hearts.

Don’t Throw the Baby Out…

Rock climbing in Lion's Head, Ontario @ May 24...

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Just because the assessment (or evaluation) of something, or someone, may lead to considering an “upgrade”, don’t underestimate the possibility of remediating what is already in place.  For instance, although it might take some serious rehabilitation, there is nothing quite like the renewed commitment and loyalty of clients, vendors, and employees if they are made aware of the new realities and given a chance to step up to the plate.  My experience is that many times they have been waiting for the business owner to make the commitment to grow and are excited to invest themselves in taking on a new challenge.  Sometimes, they have also grown complacent and perhaps a bit bored of their current assigned responsibilities.  For many, this can be a semi-safe opportunity to challenge themselves and know that they will be recognized for their contributions.  For the others that can’t (or won’t) rise to the occasion, this might be the easiest and most honorable way to help them decide that they might be a better fit with some other organization(s) and find their way to the door on their own.



Clarity and Commitment

Clarity and Commitment


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When I use the word “clarity” I simply mean this: If a customer where asked what your business was about specifically and why they were a good fit as a customer of your business, could they be successful and would all your customers respond similarly?  In the market, many organizations have been given the advice to remain general in their messaging because they don’t want to miss potential opportunities for additional business.  Unfortunately, as balanced equations go, this also means they will attract business that is a bad fit.  The hope is that a disproportionate amount of good work comes through the door and a disproportionate amount of bad work doesn’t show up or is filtered out before it sets up like kudzu in the business and starts to consume more than its fair share of the businesses resources.  My experience is that actually what happens is that the bad business shows up in larger numbers than the good business because it doesn’t define itself well either and is looking for a “deal”.  Like smelling fear in the wild, the bad business senses the opportunity to take advantage of the lack of clarity and like a cancer, sets up shop to get more than a fair deal for itself while the good business relationships end up sacrificing in terms of attention, service, and proper recognition.  Thus, if the community that you serve knows what you are looking for, why you are looking for it, and how best to direct you to it, you might find that they can help you grow in the most healthy way possible.  They will also know that you are committed to the same thing they are.


A stylised imaged of the handshaking gesture.

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Although the marriage analogy may be taking it a bit too far, it is probably a reasonable concept to start with.  Deep down, people want and need to trust other people.  At the core, businesses ARE people.  Typically businesses are defined by the people who own or lead them.  These people have the ability to reward, punish, and set the example within their business – and the values of the business are projected both in and out of the company as a result of this dynamic.  Businesses and the people in them, count on the business for certain things – especially predictable behavior.  While times are good and everything is going their way, people don’t necessarily question the company they are keeping.  However, at the first sign of trouble, the business is tested in numerous and subtle ways.  Finances may be tested, the media may test it, employees, vendors, supply chain, and even the agencies in governments may test it.  Ultimately, what will stand out will be the resolve of the organization which emanates from the commitment the organization’s leader or owner as core values.  Historically, this was about doing the right thing, keeping promises, and making sure the customer received a FAIR deal.  The question to ask your customers is this: What commitment do you believe we make to you when you purchase good and/or services from us?  You will likely be surprised (good or bad) by the answers that people give you.  This could be the most important question you ever ask anyone in which you you are in a relationship.


He guarantees I'll love my suit!

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Although it sounds good on the surface to pitch the bad apples, as I am sure the sailors of yore were challenged to do when far out at sea, it is still disquieting to imagine the risk inherent in letting something “in hand” go for something better that isn’t in hand yet.  How many of us are comfortable with the saying “a bird in the hand is worth two in the bush”?  In contrast, the proverbs would say that the closed fist holds less than the opened hand!!!  Life isn’t about living through proverbs and the real conundrum lies in the challenge of “letting go” of the old while “picking up” the new.  Critically important in picking up new is picking up the RIGHT new.  This means knowing as much about what to pick up as what NOT to pick up.  Which takes us back to the first point, know what you have that you don’t want more of and be clear about making sure your messaging and clientele don’t reflect what you don’t want.  This also means that there should be extreme clarity about what you DO want and why you want it.  And be committed to something that you can articulate and demonstrate.   I was struck today by an experience I had had years ago with Men’s Warehouse – I had heard the CEO on a commercial say something about him guaranteeing my satisfaction or that I could call him.  Well, it happened that I had a less than stellar experience at two of his stores on one day – so I called him, left a voicemail, and he called me back personally in less than an hour!  Now, no matter what your job or responsibility, that is the Clarity and Commitment we should all aspire to!

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The Event Horizon


An animation that demonstrates the effect an e...

Event Horizon Animation

Seems that as you get closer to seeing the work “done”, the further it seems to appear that “finished” is moving away.  It’s almost like the macro level work gets you so close and then all the details start showing up and you begin to realize just how much more needs to be done to get it all tightened up, running the way you want, looking the way you want, and maintainable the way you want.

Graph of overdamped and critically damped

Overdamped and Critically Damped



I find myself in more discussions with business professionals, clients, and prospective clients talking about the trade-off’s between quality, cost, and speed.    And, like a mirage, the ideal of achieving all objectives simultaneously seems just out of reach – elusive but deceptively close.  Like those mirrors that say that “things are closer than they appear”.





So I have been pondering if the event horizon is rounded or an edge – do you keep going or fall off?  If you close the gap to the edge as percentages can you ever get there or is it asymptotic?  Like six sigma, perhaps it is the ideal itself and better awareness of the parameters in the system that is the ultimate success.  Appreciating where you are, when you are, and how you are rather than getting to an end point that paradoxically seems to be moving further away.

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A sea of WP plug-in’s!

First, don’t think for a minute that I am complaining.  I am quite overwhelmed with appreciation for all the contributions people make to the open source initiatives.  I read a comment on a blog from a gentleman who puts his plug-in’s (and they are high quality) out for free because he doesn’t believe people should have to continue to re-invent the wheel every time.  Renews your faith in human kindness and the potential for communities to come together and accomplish something bigger than any one individual just looking out for themselves can accomplish.  Don’t worry, I’m not tearing up. ;)


Mount Everest.

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I’m not sure what others have found when firing up WordPress for the first time on a hosting site so they can utilize the treasure trove of Plug-In’s, but the learning curve feels at times like Mt. Everest!!!  Like learning the streets in North Carolina where you can’t see through the trees and there is no coast or mountains to orient to, you have to do a fair amount of memorizing if you are not planning to dive immediately into PHP – although with shortcodes I know that I am not too far from directly editing some code and even some CSS.  Next thing you know I’ll have delusions of creating my own theme!

There are those four types of knowing:

1. Not knowing what you don’t know

2. Knowing what you know

3. Knowing what you don’t know

4. Not knowing what you know


I feel like I am moving gradually from 1 closer to 2, at least at this first phase of getting some stuff thrown together to see what works and what doesn’t.  But I have this nagging suspicion that there are a number of initial things I should be putting in place to get greater efficiencies later.  Each thing added seems like a growing exponential set of things (with attributes) I will need to go back and edit later once I better appreciate the implications.

And now back to work the claim!

into the gold mine

Image by slideshow bob via Flickr



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Testing New Theme

Getting a feel for changes in theme, sidebar, elements, code, etc.  Feels a little like sending up test rockets to see if they will reach orbit. ;)  The WordPress philosophy is quite interesting.


Visualization of the various routes through a ...

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Hello world – brenttward site!

Requisite first post for posterity! :)


Violet smiley

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